Business blogs are most appealing and drive most traffic and sales when they focus on discussing and even solving the problems of customers, rather than on the business and marketing part. The fact that consumers love blogs is common knowledge, but that doesn’t change the fact that you have to invest time and money in your business blog if you want it to be a magnet for customers. Whether you’ve just created a business blog or have an older business blog that doesn’t get as much traffic and hits as you’d like, the following easy to implement strategies will help you supercharge your blog to boost traffic and engagement and ultimately create leads and sales. For best results, combine all of the strategies below.
Create At Least One Blog Series
A series of posts that share 5 Ways to Prevent High Inflation in Your Business the same theme are more effective at encouraging readers to return to your blog. Blog series create a sense of expectancy and give you the opportunity to explore in depth topics that are of concern to your audience, thus having a more forceful impact than disconnected, standalone posts that come and go. When it comes to blog series, the limit is your creativity.
You can create blog series to present interviews with experts in your industry, introduce your audience to key people in your company, tackle a topic of contention in your industry from different angles, or simply break down a very long post or complicated topic into smaller parts to make it easier to digest for your audience. You can run multiple series in parallel on different days of the week, or focus on one series at a time. Regardless of the type of series you choose to develop for your blog, focus on cohesion and continuity to ensure that the different installments stick together.
Turn Your Blog Into an Elegant Customer Support Resource
Another way to supercharge your business blog is to take all those questions that prospective customers are asking you through email, on the phone, or via social media and answer them directly on your blog through informative posts. Not only does this help you build trust, but it can also make the life of your customer support team easier. For this strategy to work, however, you must use search engine optimization effectively to make your blog content easy to discover, and implement a convenient search bar on your blog, if you don’t have one already. Furthermore, it’s necessary for you to market your blog as a comprehensive yet pleasant to read resource for your customers.
Make Your Text-Based Blog Posts Mouth-Watering
To pull this off you need three things: high-quality images from premium stock image sites such as iPhoto, killer headlines, and a stylish blog design with elegant formatting (sub-headings, bullet-point lists, and a legible font). Spending a bit of money on tasteful graphic design, premium photography, and copywriting services is a good investment because it will make your blog stand out. It’s easy to outsource blog design projects these days, and you can get high-quality work done by freelancers quickly and effectively without the inflated costs of big online marketing and graphic design agencies.